Graphic Design Portfolio of Vicky Li

After the Rain Logo

2009-07-15T12:37:00.000-07:00

The logo is inspired the sensations after the rain, when the air is still thick with humidity and everything is lightly wet.

Monster Sparks Candy

2009-05-20T12:08:00.000-07:00

Inspired by the concept of building blocks, Monster Sparks packaging is a multipurpose design that goes beyond the simple act of housing a sweet treat. They are created to be collectible with the intent of inspiring a child’s imagination for story telling; each flavor is represented by a unique monster character. This design not only strives to be less wasteful but it also extends the brands presences beyond the demands of ordinary packaging.

Beastie Boys T-Shirt Graphic

2009-03-16T08:13:00.000-07:00

Taking point from the CD cover design for Paul’s Boutique, this is the store on foot as a street vender since the Beastie Boys are taking the album on tour. The graphic is pact full of symbols from both the album’s music videos to the Horse Shoe Tavern and Toronto.

Honda Element Mascot

2009-03-16T08:09:00.000-07:00

The Honda Element squirrel is city animal much like the Honda Element drivers who has a drive to go out and rediscover the wild outdoors. He is curious and a bit on the mischievous side just like the youth target for the vehicle.

Romeo and Juliet Special Edition Logo

2009-03-16T08:07:00.000-07:00

As a remix logo for the modern adaptation of Romeo and Juliet it is pact full of iconic symbols from the movie as well as displaying the themes that occur through out the film.

Hero Of My Own Life

2008-05-15T09:44:00.001-07:00

This is a multi-functional poster plus brochure advertisement for a series of theater performances.

Custom Type

2008-05-05T13:30:00.001-07:00

The following posters features self designed type:
This poster is about the struggle between making positive and negative choices. The top bird is on a quest to ascend towards heaven while the other is falling into hell, but both are bound together by the lines of choice as well as being torn apart by them.

This is an exploration in expressive type design. Featuring the theme of inner beauty no matter how abnormal people may seem.

Spark Publishers

2008-05-05T13:21:00.000-07:00

This project required us to create a branding system for a made up company of our choice. Spark Publishers is a kid's book publishing company, so it required a sense of fantasy and maturity for an adult platform. We needed a logo that works in both colour and b/w, letter head, business card, and envelope.

Poetic Type

2008-05-03T17:48:00.000-07:00

A four page editorial design featuring Imogen Heap's song Just For Now as typography.

Seed Magazine

2008-05-02T09:32:00.001-07:00

This is a magazine about Biomimetic Design (a new, up incoming innovative field dealing mainly with biology, engineering, and product design). I realize that there already exist a science magazine called Seed, but it worked so perfectly for the project that my professor let me use it. The custom brand logo for the magazine was chosen to represent how nature can inspire an infinite number of beginnings for ideation.

The feature article, Wild Things On The Beach, is from Wired Magazine. It is about Theo Jansen's kinetic sculptures and how nature lent its hand in his creations.

A photographic version of the feature article and magazine.

Planet in Focus

2008-05-02T08:15:00.000-07:00

This is a mock pitch of a poster and banner for Planet in Focus, an international environmental film festival, that I did last year. It features a new branding program and custom lettering.

Vector Illustrations

2008-05-01T20:43:00.000-07:00

Most of these are really old works of mine but people seem to enjoy them still and they're a great showcase of were my vector skills comes from.

Knit Fest

2008-05-01T19:26:00.000-07:00

This is a poster and brochure advertising a knitting festival that's being held in Toronto. The design brief for it was that we were limited to using just one shape to create the primary element of the poster. So with circles I had illustrated a narrative about knitting.